There is probably no greater business opportunity in the world today than the technology marketplaces of Asia. High growth rates and booming consumer demand for technology are driving every technology supplier from all corners of the world to pursue aggressive business development across the region. At the same time, increasing numbers of IT providers from within Asia are reaching out into global markets, attaining success even in the most developed economies.

Practically every major technology provider company has called upon the advice and guidance of our team of consultants in recent years as they have refined their strategies for Asia. Our consultants are well known to IT companies including HP, IBM, Microsoft, Oracle, BEA and Computer Associates as well as the global IT services firms and the emerging Asian IT powerhouses of TCS, Infosys, Huawei, Lenovo, Wipro, Satyam and HCL Tech. Some of our consultants have previously founded and managed their own IT firms within Asia/Pacific and have established regional operations for several major IT firms.

Leading technology provider firms have tapped into the insights our consultants provide in order to accelerate their Asian growth strategies and gain a distinct competitive advantage. Asian technology-based firms have also benefited from our consultants advice as they embark on rapid expansion into global markets.

Our Technology Provider Consulting services include:

• Business Strategy: Appreciate every aspect of current strategy and work with executive teams to refine and adjust strategies to reflect likely future opportunities and the expectations of stakeholders.
• Channel Strategy: Ensure maximum market penetration through a range of partner and channel strategies.
• Marketing Strategy: Depending on market dynamics, craft innovative marketing strategies to deliver the most appropriate product/service positioning and brand identity.
• Market Analysis: Provide a thorough set of recommendations on market entry strategies based on a deep understanding of local market characteristics.
• Technology Analysis: Offer exhaustive analysis on the global and regional status of any particular technology or the adoption of various technologies by particular industry segment.
• Competitive Analysis: Uncover as much information as possible on competitive strengths and weaknesses within any regional market relating to any technology related product or service.
• Investment Advisory Services: Make available our talents for due diligence, value determination, identification of potential investment candidates and other services related to IT investments, mergers and acquisitions.
• Keynote Presentations: Some of our consultants are among the most recognized and highly sought after public speakers on IT in Asia. We have a number of very popular presentations that can be used to attract a large audience to any conference.
• Industry Analyst Relations: Technology providers within Asia/Pacific often lack the experience or insights into effectively working with the leading IT Research Analysis firms. This is a serious oversight, since various sources confirm that buyers of technology rely to a large degree on the advice they receive from analyst firms such as Gartner, Forrester, Ovum, IDC and others. Our consultants have an intimate appreciation of how to maximize the value of industry analyst relationships.
• Oversight of Outsourcing Relationships: Suppliers that provide outsourcing services often require an independent intermediary that is mutually acceptable by the client and supplier to act in an oversight role for lengthy and complex contractual arrangements. We provide mediation, quality assessments, audits of deliverables and contract oversight services to help both the supplier and the end-user get the most from any outsourcing agreement and avoid problems and disputes as much as is practicable.

An Indian-based IT firm that is a subsidiary of a much larger conglomerate asked us to validate their existing global strategies. Through a series of meetings, interviews and analysis of company documents, an in-depth understand of the strengths, weaknesses, history, culture, opportunities and threats of the firm was arrived at and presented in the context of a realistic assessment of the current strategy. Every aspect of strategy was drilled down into with recommended adjustments or changes put forward. A new strategic opportunity was identified that fitted the direction of the firm as well as technology trends in the target customer base. This new opportunity was agreed upon, decisions made and changes that affected all the current activities of the firm were set in motion.

Case Study # 2

A large Japanese IT firm required help to understand the best way to expand their Chinese operations and grow their Chinese market share. Our consultants worked with the client to gain a full understanding of their strategic goals in China and associated timelines, and recommended much greater effort be made on developing critical government contacts and relationships. We then arranged initial meetings with the relevant government officials and provided oversight of negotiations between the firm and various levels of government required. The firm has now been able to move ahead with several investment plans that were previously held up in bureaucracy and is seeing the results in their business activities.

Case Study # 3

A top tier IT firm with global operations required a speaker for a series of road shows across Asia. They wanted to attract as large an audience as possible in each location, and have an expert delivery from a polished performer on stage. The presentation needed to be tailored to suit their overarching message, as well as for audiences that consisted of a wide mix of professionals, many of whom had little IT knowledge. Our consultant worked with the client to create a high value, high impact presentation that was delivered with flair, leading to a highly successful series of events.

Case Study # 4

A major technology firm in Asia asked our consultant to evaluate the bona fides of a technology company from outside of Asia that had approached them as a potential business partner in a new joint venture that involved some investment by the client. Our consultant performed background checks on the firm and the management team, spoke to some of their customers, validated their technology with analyst firms and visited their head office. The final report recommended that the joint venture proposal should not proceed, based on several doubts raised about the credibility of the company and the claims they had made about their technology. Not too long afterwards, the overseas firm experienced major difficulties and exited this market space.